Hi Neighbor Have A Gansett Shirt
Exactly, it was a low risk, high reward test. It's a movie that was basically guaranteed to lose money anyway. Between the racial Hi Neighbor Have A Gansett Shirt controversy, no music, Disney's live action movie track hasn't been great, covid, Mulan was never Disney's biggest movie etc. Plenty of reasons why it wasn't going to do well. So they use it/sacrifice it to test streaming movies, they charge what they think is going to be the highest amount people will pay, and they'll lower it next time and see how many fewer people pay. If it's a minimal amount it'll go back to 30 (and probably more for bigger movies) if it's a lot of people, it'll stay lower.
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